Gestão do conhecimento: uso estratégico dos eventos como fontes de informação

Abstract

It is understood as the core of this research to investigate the role that events can play when used as sources of information for the generation of organizational knowledge. In the context of Information and Knowledge Management, organizations seek to recognize and foster activities that strengthen their capabilities and enable the creation of new knowledge through learning. During the process of managing their resources, these organizations identify their information sources and use them as strategic tools. Given the multiplicity of existing sources, events emerge as resources that enable the connection between individuals and organizations, the dissemination and sharing of information, collective learning and, consequently, the generation of new knowledge. Given the above, this research aims to analyze the strategic use of information sources for Knowledge Management, from the perspective of the role played by events. It explains about the concepts that permeate KM and how information sources, especially regarding events, can be used strategically in the consolidation of an organization focused on learning and capable of managing its knowledge. It also investigates how events act in the practice of organizations. As a methodological basis, it employs a qualitative approach, in which the process and its meanings are presented as the essence of this research, and it is descriptive-exploratory, since it intends, from the information survey, to provide a broader view of an existing subject. It is also a multiple case study, as it seeks to understand phenomena in the context in which they operate. As a result, the research presents more comprehensive classifications of events and their types, focused on enhancing their specificities and turning their objectives towards knowledge generation. It brings contributions demonstrating how events act in organizational practice and the strategic role they assume when oriented to knowledge. The research concludes, therefore, emphasizing that events play a relevant role as sources of information for organizations, but that, in the context of KM, they still require a deepening about their competences in the organizational scope, which allows gaps for the development of future research.